DAM Atlas Image CDN and delivery, Enterprise DAM

Cloudinary DAM Atlas vendor profile

API-first image and video platform whose Assets DAM pairs AI agents with on-the-fly media delivery.

Verified: highLast verified 2026-11

In short

Cloudinary, an image and video platform founded in 2012 and based in San Jose, California, sells Cloudinary Assets as an API-first DAM tightly coupled with media processing and delivery. It suits e-commerce and digital teams that publish large volumes of images and video, and stands out for developer tooling, generative AI editing and AI agents.

Cloudinary key facts

Headquarters	San Jose, United States 37.34°N 121.89°W
Founded	2012
Ownership	Private and founder-led; Blackstone Growth made a secondary investment of more than USD 100 million in February 2022 at a USD 2 billion valuation
Status	Active
Market segments	Enterprise, Mid-market
Deployment	SaaS
EU data hosting	On request Cloudinary runs on AWS worldwide; enterprise customers can choose to store data in the EEA.
European offices	London, Kraków
Certifications	SOC 2 Type II, ISO 14001
Pricing	Subscription pricing; enterprise Assets (DAM) deployments are quoted by sales. DAM Atlas did not verify current list prices.
Website	cloudinary.com

Cloudinary overview

Cloudinary was founded in 2012 by three developers and grew without outside funding until Blackstone Growth made a secondary investment of more than USD 100 million in February 2022 at a USD 2 billion valuation. It lists offices in San Jose, London, Kraków and Israel, and reports more than 4 million developers and 13,000 brands, including Adidas, Etsy, Mattel, Paul Smith and Zalando. In July 2026 it stated it is profitable and has not relied on external funding to reach its current scale.

Cloudinary Assets differs from marketing-led DAMs because the asset library and the delivery pipeline are one system. Teams store and govern assets, then deliver renditions, smart crops and video variants through APIs and CDN without a separate image service. Generative fill, remove and restore, image-to-video and image generation sit next to Portals for sharing, review and approval, and PIM syncs to Akeneo, inRiver and Syndigo. Taxonomy, Search and Workflow agents are in beta for Assets Enterprise customers on request, according to the 22 October 2026 Assets notes.

The trade-off is that brand guidelines, templating and rights management are thinner than in brand-focused DAMs such as [Bynder](vendor:bynder) or [Aprimo](vendor:aprimo). Many enterprises therefore pair a marketing DAM with Cloudinary for delivery, or choose it as the single DAM when web and commerce output dominate. European buyers should note that EEA data storage is reserved for enterprise contracts; [Scaleflex](vendor:scaleflex) is the closest European-headquartered comparison.

Strengths

Asset management and API-driven media rendition and delivery in one platform, reducing integration between DAM and CDN.
Generative AI editing (fill, remove, restore), image generation and image-to-video built into the media pipeline.
Taxonomy, Search and Workflow agents for metadata, search and automations in plain language, in beta for Assets Enterprise customers on request (22 October 2026 Assets notes).
Large developer community and SOC 2 Type II reports covering security, availability, privacy and confidentiality.

Considerations

EEA data storage is available only to enterprise customers, so confirm residency in the contract.
Brand guidelines, templating and rights management are less developed than in brand-focused DAMs.
ISO 27001 is suggested by a badge on Cloudinary's site but not stated in text, so request the certificate.
Cloudinary's Taxonomy, Search and Workflow agents are a beta for Assets Enterprise customers on request, so confirm that access is enabled for your account.

Best for

E-commerce, media and digital product teams that need an API-first DAM tightly integrated with high-volume image and video delivery.

Enterprise DAM platforms Image CDN and media delivery

Cloudinary capabilities

DocumentedPartialNot offeredNot verifiedHow we verify

AI auto-taggingDocumented
Generative AIDocumented
Brand portalDocumented
Brand guidelinesPartial
Video managementDocumented
Creative workflowDocumented
TemplatingPartial
Rights managementPartial
Image CDN and resizingDocumented
PIM capabilitiesNot offered
Adobe Creative Cloud pluginNot verified
Figma pluginDocumented
Microsoft 365 integrationNot verified
Headless APIDocumented

Notable integrations

FigmaAkeneoinRiverSyndigoAmazon Web Services

Recent developments

2026-10
Cloudinary said on 28 October 2026 that it was named a Leader in the 2026 Gartner Magic Quadrant for Digital Asset Management Platforms, after Visionary placements in the two previous editions.
2026-10
Cloudinary's Assets notes of 22 October 2026 describe Taxonomy, Search and Workflow agents that clean metadata, find assets and draft automations in plain language, in beta for Assets Enterprise customers on request.
2026-07
Cloudinary reported passing 4 million developers, up 82% in a year, and stated it is profitable without relying on external funding.
2026-05
Cloudinary announced Cloudinary Agents on 5 May 2026, including Taxonomy, Search, Moderation, Workflow and Coordinator agents, and its press release called the suite generally available.

Cloudinary FAQ

Where is Cloudinary headquartered?

Cloudinary lists its US office in San Jose, California, which its press releases use as the dateline. It also has offices in London, Kraków and Israel.

Does Cloudinary offer EU data hosting?

Cloudinary hosts on AWS and allows enterprise customers to choose to store data in the European Economic Area. Customers on other plans should check where their data is stored.

Who is Cloudinary best suited for?

Cloudinary suits e-commerce, media and digital teams that publish large volumes of images and video and want DAM and delivery in one API-first platform. Brand-centric teams may need a complementary brand portal or guidelines tool.

Cloudinary alternatives

Buyers who evaluate Cloudinary typically also shortlist these vendors.

Scaleflex

EU-native DAM and media delivery platform combining asset management, AI agents and the Cloudimage CDN.

Not verified

Mid-marketEnterpriseEU hosting: Yes

Bynder

Amsterdam-based SaaS DAM for brand teams, with workflow, templating, AI agents and broad integrations.

Amsterdam, Netherlands · 52.37°N 4.90°E

EnterpriseMid-marketEU hosting: Unknown

Adobe Experience Manager Assets

Adobe's enterprise DAM for Creative Cloud and Experience Cloud stacks, with Firefly and Dynamic Media.

San Jose, United States · 37.34°N 121.89°W

EnterpriseEU hosting: Unknown

Acquia DAM (formerly Widen)

Former Widen DAM, now Acquia DAM: brand portals, templates, product catalogues and EU hosting option.

Boston, United States · 42.36°N 71.06°W

EnterpriseMid-marketEU hosting: Yes

Aprimo

Enterprise DAM and content operations platform built around governed AI agents and marketing work management.

Indianapolis, United States · 39.77°N 86.16°W